Schedule
Scheduled Sessions
January (part 1)- facebook page for business
Many Tasmanian tourism operators and businesses have a Facebook presence. So what are the keys to making this page work for you? We’ll cover:
Facebook page intro & basics
best practices
content creation & when/what to post
measuring what works & increasing engagement
establishing clear goals for your page & its role in overall marketing
january (part 2)- using facebook ads
Facebook Ads has to be one of, if not the number one, most under-utilised tools available to Tasmanian businesses. Competition is low, our tourism products & services are highly-marketable, and mainland education about what Tassie offers is untapped. Areas covered:
how Facebook ads work
placements & targeting
advertising Facebook pages/events vs landing pages/websites
ad campaign strategy (short & long term)
Time to wake up. BOOK HERE
february (part 1)- Facebook events
Online event platforms like Facebook & Eventbrite have revolutionised calendars & RSVP systems, allowing businesses to promote & track new events powerfully, yet with ultimate simplicity. Tasmanian markets & visitors to the state are hungry for events- let’s give them what they want!
posting, scheduling events
promoting events (organic & paid)
which events are right for your business
event collaboration (industry, geography)
february (part 2)- video content & ‘live’ platforms
Marketers & online researchers make no secret that year on year, platform by platform, the fastest growing (yet most under-utilised) form of content is video. With Youtube king of the kids and Instagram’s 2018 own investment in IGTV, this trend will not let up in our lifetimes. How do we exploit it?
fast & easy content capture
video upload & live platforms
SEO & engagement ‘side’ effects
live broadcasts
